Engage stakeholders’ ecosystem and end-users in sustainable repair.
Client: France Pare-brise, Glassdrive, Sekurit Service, (Saint Gobain)
Freelance Project
My role: Strategic Designer
Expertises:
RESEARCH
STRATEGY DESIGN
WORKSHOPS FACILITATION
Context
Saint-Gobain’s fitting and windshield repair brands are committed to minimizing their environmental impact by rethinking every stage of the value chain. From sourcing and logistics to installation and end-of-life processes, they are actively working to embed sustainability into every aspect of their operations—paving the way toward a more responsible and future-ready model for the fitting industry.
As a Strategic Designer, I collaborated closely with stakeholders and fitters in order to:
Identify effective initiatives and proof points to influence, inform, and educate target audiences on sustainable business practices that address both environmental and social impacts.
Set new standards within the fitting industry, challenging competitors and demonstrating leadership in sustainability.
01
Research
Conduct research and facilitate workshops and in-person interviews to identify proof points and elevate initiatives across the entire value chain.
Stakeholders mapping
Understand the interactions and ongoing engagements among the actors in the ecosystem that differ. Three types can distinguish: direct actors, influencers, and indirect actors.
As a multi-brand ecosystem with well-structured partnerships across the entire value chain, France Pare-Brise holds a unique position to drive action at multiple levels. This strategic posture is a significant advantage, enabling the brand to advance and scale its sustainability practices.
Value chain exploration
4 key pillars have been identified across the entire value chain as effective actions to initiate and/or drive the transformation of the traditional model:
–> Sourcing & Logistics
–> User Experience & Stations
–> Waste & End of Life Management
–> Capacity Building & Social Engagement
To enhance sustainability performance and reduce the carbon footprint of the fitting activity—while influencing the broader market toward more sustainable repair practices—it is essential to strengthen collaboration across the entire ecosystem. By doing so, France Pare-Brise can take a leading role in promoting a culture of sustainability and embedding best practices across its franchises, insurance partners, and ultimately, its end customers
02
Insights & Strategic directions
Transform the traditional model by adopting and championing a “responsibility-centered approach”—spanning from upstream services to end-of-life management.
Begin the transformation by engaging those at the heart of the process—the fitters—by focusing on the fitting journey itself.
Prioritize concrete, actionable steps within the repair activity, offering fitters clear, practical, and attainable sustainability goals grounded in common sense. Develop an action plan that outlines key sustainable practices to be adopted by fitters—spanning from upstream services to end-of-life management—with the aim of setting an example and influencing other stakeholders across the ecosystem.
Methodology
Shift the focus from the size of each step to the value of taking it. Emphasize a gradual, step-by-step process that prioritizes steady progress over radical change.
This approach is rooted in the concept of the “big little step”—an action that may seem small or manageable in the moment but, when taken collectively and consistently over time, leads to significant impact. It highlights the power of incremental progress and the importance of building momentum through continuous, meaningful efforts.
Implementation for fitters
To actively engage fitters in this transformative journey, a series of targeted actions have been agreed upon for implementation:
Training on the Sustainable Fitting Journey Model: An educational package detailing each touchpoint of the fitting process to promote sustainability awareness and action.
Step-by-Step Milestones: Clearly defined, achievable steps to guide fitters through the transition with confidence.
Best Practices & Case Studies: Training modules featuring concrete examples of sustainable practices in action.
KPIs and Impact Grid: Tools to set measurable objectives per fitting station and track progress over time.
Milestone Recognition: Systems to acknowledge and celebrate progress at key points in the journey.
Life Cycle Analysis (LCA): A comprehensive view of the environmental impact of the service from start to finish.
Stakeholder Involvement Mapping: Identification of all actors in the ecosystem and strategies for equitable value distribution across the network.
Integration of a New Indicator: Addition of a sustainability-related metric within the IC request process to embed accountability from the outset.
Strategy plan across all target audiences
A progressive strategy to embed sustainability at every level of the ecosystem—starting internally, extending to our key partners, and ultimately reinforcing our commitment to the wider public.