
Engage stakeholders’ ecosystem and end-users in sustainable repair.
Client: France Pare-brise, Glassdrive, Sekurit Service, (Saint Gobain)
Freelance Project
My role: Strategic Designer
Expertises:
RESEARCH
STRATEGY DESIGN
WORKSHOPS FACILITATION
Context
Saint-Gobain’s fitting and windshield repair brands are committed to minimizing their environmental impact by rethinking every stage of the value chain. From sourcing and logistics to installation and end-of-life processes, they are actively working to embed sustainability into every aspect of their operations—paving the way toward a more responsible and future-ready model for the fitting industry.
As a Strategic Designer, I collaborated closely with stakeholders and fitters in order to:
Identify effective initiatives and proof points to influence, inform, and educate target audiences on sustainable business practices that address both environmental and social impacts.
Set new standards within the fitting industry, challenging competitors and demonstrating leadership in sustainability.
01
Conduct research and facilitate workshops and in-person interviews WITH DIFFERENT ACTORS to identify proof points and elevate initiatives across the entire value chain.
STAKEHOLDERS MAPPING
An ecosystem with varying degrees of interaction and engagement throughout the distribution phase.
This process involves understanding the diverse relationships and ongoing engagements among ecosystem actors. These can be categorized into three groups: direct actors, influencers, and indirect actors.
We recognized the importance of prioritizing key audiences to build stronger connections with our primary stakeholders. This focus will help us establish and strengthen our reputation as the leading sustainable provider of glazing solutions in the automotive aftermarket.
VALUE CHAIN EXPLORATION
Strategic pillars to drive the transformation of the traditional fitting activity model.
4 key pillars have been identified across the entire value chain as effective actions to initiate and/or drive the transformation of the traditional model:
–> Sourcing & Logistics
–> User Experience & Stations
–> Waste & End of Life Management
–> Capacity Building & Social Engagement
To enhance sustainability performance and reduce the carbon footprint of the fitting activity—while influencing the broader market toward more sustainable repair practices—it is essential to strengthen collaboration across the entire ecosystem. By doing so, Sekurit Service and its partners can take a leading role in promoting a culture of sustainability and embedding best practices across its franchises, insurance partners, and ultimately, its end customers.
02
TRANSFORMING THE TRADITIONAL MODEL
By adopting a circular economy-focused and responsibility-driven approach that spans the entire value chain—spanning from upstream services to end-of-life management.
To support actors and partners in adopting sustainable practices, we recognized the need for messaging that is both relatable and aligned with their core business values.
By framing our actions around the 5R principles, we clearly demonstrate how we contribute to change across the key pillars of the circular economy model:
REPAIR - Product innovation to prioritize Reparation-first
RECOVER - Take-back services for waste treatment
RECYCLE - Turn waste into resources
REDUCE - Reducing our impacts based on transparent Carbon footprint (LCA)
REUSE - 2nd hand market
03
Develop A NEW BRAND CONCEPT, communication strategIES and service-centered design assets tailored to engage specific audiences across the entire value chain.
Digital campaign: to engage the community in sustainability and transparent conversations and highlight ongoing efforts. Run joint marketing initiatives to leverage our extensive network, expanding brand recognition among both direct and indirect audiences.
Sustainability Tour: Organize learning expeditions, webinars, and training certifications to build trusted relationships and strengthen collaboration with our partners, and demonstrate our actions.
Take-back service: Implementing a Europe-wide glass collection and waste management service to support sustainable practices across the region.
Eco-seller program: Empowering our sales representatives and glazing professionals to assess their sustainability knowledge and supporting them on their journey toward continuous improvement.
Employees program: Implement a series of activities to enhance employee knowledge and engagement through field immersion, training sessions, case studies, and the celebration of key milestones.