Hi! I am Céline
Strategist and Service Designer
specializing in Human-centred Design
MISSION
As an independent designer, I partner with corporations, non-governmental organizations, and entrepreneurs to craft purpose-driven experiences by combining Research, Strategy, and Design.
CONVICTIONS
I am a passionate designer, working towards lasting positive systemic transformation FOR communities.
Community-based Research in Cambodia
PROJECTS
Unfold the complexity of ageing in Portugal to provide new inclusive age-empowered solutionS
Client: **Confidential
Company: WithCompany
Digital service to provide economic opportunities for people with disabilities
Client: NSSF - National Social Security Funds + ACCESS - Australia Cambodia Corporation for Equitable Sustainable Services Program
Company: Melon Rouge Agency
Improve passenger experience at Vinci Airports in Cambodia
Client: Vinci Airports
Company: Melon Rouge Agency
Health counseling app for garment factory workers
Client: Care International
Company: Melon Rouge Agency
SUPPORTING LOCAL HANDICRAFT ENTREPRENEURS THROUGH THE CREATION OF CAMBODIA'S FIRST HANDICRAFT INCUBATING CENTRE
Client: Satcha
A NEW NATIONAL DIGITAL PLATFORM TO IMPROVE ACCESS TO SOCIAL SECURITY SERVICES
Client: National Social Security Funds Cambodia NSSF), supported by GIZ
Company: Melon Rouge Agency
INPOWER YOUNG PEOPLE TO ADVOCATE FOR HUMAN RIGHTS IN CAMBODIA.
Company: Melon Rouge Agency
The electric vehicle recharging service for everyone.
Company: The Field
Want to know more about my work? Contact me!
Research
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Social Innovation
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Experience design
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Insight-driven Strategy
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Research • Social Innovation • Experience design • Insight-driven Strategy •
I am a passionate and versatile designer and creative problem solver, operating at the intersection of human-centered design, strategy, and service innovation. I am committed to co-creating meaningful solutions with communities and organizations to drive positive change at scale.
Leveraging an agile, participatory, multidisciplinary, and multicultural approach, I optimize service and brand experiences that align with both user needs and business goals.
SERVICES
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Using a human-centered and ethnographic approach, alongside quantitative data, to ground strategy and solutions in users’ needs and motivations—while identifying evidence to build upon.
🛠️ Key Tools & Methods
Lead mixed-method research
Human-centered design & participatory research methods
Market and consumer research
Design thinking & co-creation methodologies
Systems mapping — to uncover dynamics and interconnections
EXPLORATION & LEARNING.
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Translate insights into strategic frameworks, design artifacts and a compelling story that connects — such as journey maps, ecosystem models, opportunity areas, and future scenarios that guide decision-making.
🛠️ Key Tools & Methods
Mapping & Frameworks: journey/experience maps, Behavioral Archetypes/Personas, value proposition, business model mapping
Miro — for strategy, mapping, and facilitation
Workshop facilitation — for alignment, ideation, and co-creation
Insights-Driven Strategy
Test and validate hypothesis
Scenarios & Journey
STRATEGY & CONCEPT DESIGN.
SERVICE, PRODUCT EXPERIENCE & BRANDING
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Turning strategy into actionable user-centered experiences. Creating services and omnichannel experiences from concept to execution, that resonate with people and drive real impact for your business and its users.
🛠️ Key Tools & Methods
Figma & Adobe Creative Suite — for design leadership and execution
Service experiences (physical & digital)
UX design methods
Brand strategy & Identity
Creative direction
COLLABORATIONS
I had the opportunity to collaborate with a variety of clients from corporate to public and non-profit sectors.
“With more than 15 years of living In different continents, I crave multicultural environments in which I source my inspiration, always striving to understand communities and challenge the status quo.”
Céline Le Grand • Strategic & Experience Designer