The electric vehicle recharging service for everyone.
Client: Association Familiale Mulliez (AFM)
Company/Agency: The Field, startup studio
Team: Julia Jacques, Alix Blanckaert, Julien Gueguen, François Nolf, Céline Le Grand
My role: Service Design
SOLUTION
Context
The transition to electric mobility is gathering pace in France, but is accompanied by major challenges in terms of recharging infrastructure: unevenly distributed networks of charging stations across the country, fragmentation of operators, price variations, lack of price transparency, and difficulties for users to get to grips with recharging. So there was a clear need for a unified, transparent, simple and effective solution.
🔋 Leplein solution
simplify and centralize the electric recharging experience. Make recharging a simple, clear and accessible moment, not a source of stress.
⚡ Leplein positioning
Shopping and recharging, all in one.
By integrating recharging into the heart of the customer journey (charge-to-store), Le Plein adapts to everyone's consumption habits and facilitates the use of electric vehicles on a daily basis.
💪 Leplein missions
. Lifting the barriers around electric charging #simplicity
. Be the 1st step in our customers' shopping journey #retailers
. Bring purchasing power #fidelity
The experince Leplein
Your pace, your needs, your budget.
Accessibility
With Leplein, recharging your electric vehicle becomes child's play. We make charging simple, intuitive and affordable for everyone.
The price
With each recharge, users benefit from preferential rates and loyalty advantages in their favorite stores and partner outlets.
Transparent pricing
like petrol stations, leplein shares the estimated cost with its users, thanks to a clear, visible display.
Fidelity card and loyalty programs
Recharge and win!
Each time the user recharge, he/she benefits from preferential rates and loyalty advantages in their favorite stores. By using the app or the Leplein card, users can enjoy loyalty benefits at partner outlets.
All-in-one mobile app
locates charging stations, plans journeys, pays for recharges and tracks expenditure.
Accessibility
The facility and the overall service experience on site is easily navigable thanks to clear, iconic signage and a ludic approach to recharging and pricing.
Guide the user step by step, at the terminal
simplify the number of screens as much as possible, to make the experience fluid and easy to use for customers.
A 3-step panel, enabling every user, whether a novice or an experienced recharger, to feel supported and confident.
The Terminal is also equipped with a QR code and an RFID card reader, enabling customers to benefit from the loyalty program unique to the leplein offer.
